Role of Technology in the Reformed Wine Landscape

By Food and Beverages | Wednesday, January 06, 2021

The latest technologies is changing the wine experience and improving the experience of the customers.

FREMONT, CA: Digital transformation helps cross differences between generations and minimize obstacles. Every business is ready for digital transformation, all of which depends on when and how. The wine industry is a leading industry in requirement of flexible strategies for creativity targeted at new generations of wine drinkers.

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AI, Internet of Things (IoT), blockchain, and mixed reality transform the frameworks of industry and consumers across industries. For wineries, these innovations can help bridge the generational gap between tech-savvy wine drinkers and boost the customer's overall experience. How can the winery use new technology to improve the winery experience?

Harnessing AI for Wine Ecommerce

Massive datasets can be analyzed and consumer trends defined by Artificial Intelligence (AI). To create customized eCommerce experiences and enhance DtC marketing campaigns, AI can learn wine preferences. Decision fatigue is real in the modern age, and countless numbers of choices have to be made every day by the average user.

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To tap into Millenials and Gen Z, consumer engagement is crucial. These tech-savvy and highly socially conscious generations want to endorse brands that give them a unique experience. To know how to communicate with their customers and gain their confidence, wineries must use predictive analytics. Producing customized experiences relies on knowledge that reflects on the trust of users in the brand. Trust and clarity play a significant role in wineries in implementing AI and machine learning, depending on the customer experience. In order to finance sales, operations, distribution, and production processes, AI will help wineries make better decisions.

Augmented and Virtual Reality for Interactive Experiences

Through virtual storytelling and gamification, AR and VR are rapidly being utilized in digital transformation techniques to construct immersive user experiences. Wineries can utilize mixed reality to tell stories and build online and offline communities of users worldwide.

In direct consumer marketing campaigns, Augmented and Virtual Reality can also be channeled, particularly for wineries that do pop-up wine tastings and those who want to reach consumers in brick and mortar stores. AR/VR provides expanded brand interaction and alternative experience scientifically proven to be more memorable than conventional marketing strategies.

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