Ben E. Keith Beverages

I work in the operations arm of beverage distribution. My role encompasses acquisition, maintenance, logistics, supply chain and personnel. Similar to many industries today, digital tools, Artificial Intelligence, applications and support systems abound. Information flows and decisions are made quickly. Digital tools help, but neither the pace nor the volume of information is slowing down.

As a result, I’ve found that the human dimension of leadership is more relevant than ever. Good leaders make a profound difference by leaving a meaningful imprint on their teams. Great leaders leave a legacy of “that was the best company /team I was ever associated with.” This article will highlight five leadership practices that can be implemented immediately, at no cost and with an expectation of great results.

1) Earn, Build and Uphold Trust

Trust is a mainstay of leadership influence. It never goes out of style. The letters u and s are in the middle of the word trust. The letter ‘U’ + the letter ‘S’ = “US”, together, one unit. In a new situation, a leader earns trust. In an established situation, a leader builds it. For the long haul, the great ones uphold it. Trust is created when accountability emerges. Accountability emerges when people understand that “you can count of me because I can count on you.” Teams are unstoppable when people trade on the currency of trust.

2) Do What’s Right

Leaders are responsible for getting things done. Along the way, “Doing What’s Right” means acting on the right things, for the right reasons, in the right way. To do what is right infers action. In action, there is freedom. Here are a few examples of “Doing What’s Right”:

• Serving customers with a personal touch

• Finding out and following up

• Observing the state of play and finding opportunities others overlook

• Developing high levels of professional competency

• Briefing and debriefing regularly (exceptional spoken and written communications)

“Great leaders have already prepared for and envisioned successful outcomes before they became reality. Exceptional leaders help others build positive habits, expand their capabilities and build personal readiness. Their fruit grows up on other people’s trees.”

3) Grow as a Professional

Professionalism isn’t limited to leaders. It applies to everyone on the team. The greater professionalism, the greater the performance. Author Steven Pressfield says that “when professionals convene day upon day in the same space at the same time, a powerful energy builds up. This is the energy of our intention, of our dedication, of our commitment.” Everyone on the organizational chart can grow professionally. Professional growth breeds successful outcomes.

4) Stay Ready

Leaders prepare for what’s next by thinking at least two steps ahead and two levels up. They read, write, think and envision a successful future. They help those around them do the same. Their positive example is contagious. The hard work, setbacks, adversity and failure are all part of the contract. Great leaders have already prepared for and envisioned successful outcomes before they became reality. Exceptional leaders help others build positive habits, expand their capabilities and build personal readiness. Their fruit “grows up on other people’s trees.” Stay ready, because a new opportunity is right around the corner!

5) Practice Gratitude & Thanks

Remembering, recognizing and communicating appreciation is an important part of a leader’s role. They can express their thanks in many ways. A word of encouragement, a congratulatory note, a phone call, a lengthy text message are all ways to express personal gratitude.

In my own journey, I am thankful for work that matters. I appreciate the tremendous contributions of my colleagues past and present. I am grateful for the influence of family members, coaches, teachers and leaders I’ve met on my travels. I hope you feel the same about people who have influenced your journey. Pro Tip: Send them a message of gratitude when you get a chance. It will make their day!

Focused, engaged leadership makes a positive difference in today’s digital world. A few tried and true practices make it work better. For everyone in the Food and Beverage industry, I wish you the best of luck. Thanks for who you are and for what you do. I’m glad to be on the team and on the journey with you.