By Monica Popescu, Coca-Cola HBC Business Systems Solutions - SC/Quality Solutions Manager, Coca-Cola HBC and Zoltan Syposs, Ph.D., Coca-Cola HBC QSE Director, Honorary Associate Professor University of Szent Istvan / Food Science Department Hungary
In the past few years, customers have become more demanding because of the increasing reach of smart devices and the Internet. Present food delivery companies are working round the clock to enhance their food delivery systems and improving user experience.
FREMONT, CA: In this era of digitalization, giant food delivery companies, like Zomato, Uber, and others are dominating the market. However, with the increasing competition and changing customer demands, the service providers are adopting special innovation in order to cater to the market requirements.
Food delivery platforms are simplifying the food ordering process and improving the user experience through new delivery channels.
• Food ordering via smartwatch
The smartphone is considered as one of the best platforms for food delivery companies for linking their dedicated Android and iOS apps. Consumers can order food with just a few clicks on their wearable devices.
• Food ordering via smart TV
Smart TV enables people to order meals while relaxing on their couch or during a movie marathon. For example, Papa John’s linked with Apple TV allow consumers to browse its complete menu, customize the pizza, view order history, and place the order. Also, for boosting sales, such companies offer exclusive discounts for Apple TV users.
• Food ordering via tweet
Some restaurants have started capturing the social media platform, Twitter, by allowing consumers to order meals by tweeting an emoji. Later the consumers can customize the profile on the company’s online delivery service and save their default order known as ‘Easy order.’
• Food ordering via car
Some restaurants provide their customers with the benefit of ordering the food while driving to work or home. For example, Pizza hut has developed an in-car food ordering system that allows the drivers to purchase pizzas while on order. The safe medium empowers the customers to place the order by voice, thus eradicating the requirement to check the screen again and again.
To conclude, the food delivery companies who have not adopted these technologies yet should embrace it as soon as possible if they wish to ride the success wave.