Affinitus Celebrates Thirty Years Supporting the Fresh Produce Industry

Food and Beverages | Tuesday, March 09, 2021

Sittingbourne, UK - Affinitus, the market leading provider of business management software solutions for the food and horticulture industries, is celebrating a milestone thirty years providing critical business management solutions to the Fresh Produce industry.

30 Years in the Right Place at the Right Time; as American restaurateur and a pioneer of the fast-food industry (McDonald's) Ray Krock, once said, “The key to success is being in the right place at the right time, recognising that you are there, and taking action!”.

With thirty years supporting the Fresh produce and food service industries Affinitus Group Ltd have always been in the right place at the right time. Thirty years taking action on a technological exploration journey transforming business run on spreadsheets and prayers, into confident and efficient data driven enterprises. The company’s solutions portfolio has continued to grow and evolve with the needs of the industries they serve, and today includes Freshware – ERP business management software for Importers, Wholesalers and Packer/Growers, Chefserve – business management software for the Catering supply and Foodservice Industry, FoodLogik – ERP for the bakery, meat and dairy sectors, as well as Horticultural and agri-tech solutions. Affinitus are in the right place at the right time with solutions for businesses at each stage of the food supply chain from Farm to Fork.

Paul Hardy, Founder and CEO of Affinitus says, “We have consistently developed, enhanced and looked after our clients and constantly re-imagined our software always leveraging the very latest, cutting edge technologies. In today’s challenging times we are reaping huge dividends from our investment. More and more we are seeing clients from our competitors with legacy systems that have not been maintained and upgraded switching to our solutions. I am very excited for the future of Affinitus and the future of this wonderful industry we are proud to support.”

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