Apac's Frozen Food Industry Prioritising Healthier Product

It is scientifically proven that if food is handled well, the freezing procedure helps lock in all the necessary nutrients and flavors.

FREMONT, CA: The healthiness and wellness trend has been on the rise across the food and beverage industry in the APAC, even before the coronavirus pandemic began, and the scenario has been no different for the frozen foods domain.

Massive misunderstandings have existed in this category, with many consumers believing that these were inadequate when compared with fresh foods, as freezing meant eliminating nutrients or diminishing the quality of the food. Several firms in APAC now are working hard to remove this misunderstanding.

It is scientifically proven that if food is handled well, the freezing procedure helps lock in all the necessary nutrients and flavors, which is better considering that fresh foods are not well handled during transportation. The pandemic turned many customers towards this class in search of food choices that are healthfuller yet require fewer preparations and can be reserved for longer periods, to reduce trips to grocery stores. Nowadays, more consumers are opting for frozen foods that are healthier. This trend is observed in both the retail as well as meal kits domain.

Australia has an advanced cold chain logistics supply system that allows for the transport of frozen food across the country. Though it can be expected that this sector may not witness much growth in India, the facts say something opposite.

Several Indian brands are heavily investing in making frozen food healthier and more appealing to Millenials, who often prefer to buy healthier frozen foods than cook every day. Indian consumers are actively considering their choice, when it comes to the food sector, giving more importance to healthier foods. The trend is prominently seen in the upper-middle-class families, who are getting much more aware of the food sector. Given that India's weather is typically hot and humid when compared to other countries, coupled with its rising population, the country is slowly becoming a hotspot for the development of healthier frozen foods.