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Artificial Intelligence and the Future of Wine

Food and Beverages | Wednesday, February 09, 2022

Artificial Intelligence can change the wine industry within the next decade completely

FREMONT, CA: Consider how the internet has transformed the wine industry alone in the last two decades. It affects how people learn about wine, order and purchase wine online, and sell wine to end customers via social media platforms. Consider the web as a glimpse of future attractions—just as the internet influenced the wine business broadly and profoundly, Artificial intelligence (AI) promises to do the same.

AI may have unforeseen consequences for the wine industry. For instance, if self-driving cars and autonomous vehicles eventually supplant regular automobiles and vehicles, this might profoundly affect consumption. For example, "drinking and driving" would become obsolete, as AI-powered algorithms serve as the new designated driver. Some have argued that automobiles would evolve into rolling entertainment centers, with passengers listening to music, playing video games, and, yes, drinking wine as they go from A to B.

Without a doubt, the AI future is quite intriguing. As AI is integrated into every element of the wine experience, it will transform how people purchase and enjoy wine, converse about wine, and farm the grapes required to make wine. And, along the way, AI may alter the way wine is packaged, marketed, and delivered to customers.

The vineyard with robots and drones

What about the function of AI in the wine industry before a bottle of wine reaches a retail store shelf? Several winemakers are already experimenting with AI-powered equipment in the vineyard to assist them with tasks such as soil management. Within a decade, autonomous flying drones will inform grape growers precisely which plants want to water and assist with various soil difficulties. Indeed, some wine experts have proposed that robots will eventually perform all vineyard work, freeing up time for the head winemaker to develop novel winemaking procedures.

The virtual sommelier's renaissance

AI has already advanced to the point that it can select the right wine to pair with a certain food, and this type of "virtual sommelier" feature is expected to grow further in the future. Consider how AI-powered virtual assistants—such as Amazon Alexa, Google Assistant, and Apple's Siri—are already altering how people search for wine online.

Algorithms can learn to recognize people's tastes and preferences and compare them to a spectrum of probable search results thanks to the magic of machine learning. The future's AI-powered virtual sommeliers will know wine lovers so well that they can recommend the perfect wine for them. Additionally, they'll most certainly access this virtual sommelier via their smartphone. Consider going to a restaurant and instructing a mobile sommelier app to make a wine selection for them based on the cuisine they intend to enjoy that evening.

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