Rethinking Industrial Security And Functional Safety In The New Normal

By Janne Kuivalainen SVP, Global Product Management & Development in Danfoss Drives

Rethinking Industrial Security And Functional Safety In...

Bolstering Employee Engagement

By Mar Romero, Chief People Officer, Grupo Telepizza

Bolstering Employee Engagement

Our Obsession with Optimizing the Food System, One Startup at a Time

By Brett Brohl, Managing Director, Techstars

Our Obsession with Optimizing the Food System, One...

Managing a LEAN Transformation: The Seven Pillars

By Bruno Padovani, Director of LEAN Continuous Improvement, Ferrara Candy Company

Managing a LEAN Transformation: The Seven Pillars

Benefits of Big Data in Restaurants

Food and Beverages | Monday, January 07, 2019

The food and beverage industry is no stranger to the use of big data to analyze customer engagement and choices, and successful marketing strategies. Smaller, independent restaurants which are unable to gather sufficient data by themselves frequently rely on external factors to see things in a certain way, such as larger bookings in the holiday season. By analyzing their data larger restaurants can find patterns and trends in their data much more easily.

Restaurant management

Big data aids the restaurant world in the following ways:​

•​ Self-Promotion – Big data analysis helps restaurants track the effectiveness of special offers. It also helps in personalizing the customers and tracking their bookings and preferences, thus predicting the effectiveness of an offer in drawing them back to the restaurant. By observing and analyzing customer choices, restaurants can set up loyalty programs which customers can register for. These loyalty programs are largely used for data attribution.​

Check Out: Applied Technology Review Magazine

•​ Improving the Menu – Big data analysis not only helps in tracking the popular menu choices but also the unpopular ones. This can lead to introspection on part of the staff to understand the reason for its unpopularity, which might range from reasons like being too unfamiliar for the regular restaurant-goers in that location to not having enough options in a certain cuisine, which makes people venture elsewhere for more variety in the same, or simply that the restaurant’s expertise lies elsewhere.​

•​ Maintaining Sufficient Stock – The popularity of a certain dish could shoot up during a certain season, causing an increase in consumption of a wine that pairs well with it. People might lean towards different menu options in different seasons. By analyzing trends, big data helps in predicting customer orders, and hence allows the restaurant to stock up sufficiently both on the ingredients and sides for the same.

Top Most Promising Food and Beverage Technology Solution Providers | CIOReview


Read Also

follow on linkedin Copyright © 2021 All Rights Reserved | Privacy Policy