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Food and Beverages | Thursday, March 03, 2022
The pandemic's residual impacts will continue to influence everything from consumer food and beverage choices to manufacturers' capacity to satisfy demand.
FREMONT, CA: Emerging advances in beverage technology are mostly focused on enhancing sustainability in response to growing worries about climate change. The beverage industry also embraces Industry 4.0 technologies such as the Internet of Things (IoT), artificial intelligence (AI), big data, advanced analytics, and robotics. These technologies boost beverage production productivity across the board, from sourcing and manufacturing to product distribution and sales. Another significant rising trend is eCommerce, adapting to rapidly changing customer demands. Additionally, it enables beverage brands to reach consumers more efficiently and significantly lower upfront costs. Numerous businesses are also incorporating immersive technologies such as augmented reality (AR) and virtual reality (VR) to increase client engagement further. Additionally, blockchain-based solutions and modern beverage production systems improve supply chain visibility and throughput.
Immersive Reality: Augmented and virtual reality effectively improves customer engagement. To make them more accessible to the beverage industry, companies offer immersive reality solutions that include immersive customer engagement into product packaging. This enables beverage firms to effectively express their brand story and values, increasing brand loyalty. Additionally, it benefits from information exchange, such as supply chain and carbon footprint data, as more consumers consider sustainability and ethical considerations when purchasing food and beverages. Additionally, increased interest in virtual markets and shifting consumer purchasing habits influence how businesses use these technologies. For example, many wineries are now offering virtual reality tours of their vineyards, while others employ it for interactive storytelling and conversion campaigns.
Advanced Beverage Manufacturing: Along with streamlining various operations throughout the sector, businesses concentrate on production processes. For example, many wineries are transitioning to underwater aging because it delivers stable temperatures, optimal low light, and high pressures without requiring additional energy. Forward osmosis advances enable beverage firms to increase the efficiency of concentrating beverages such as beer and coffee. Additionally, startups offer ultra-fast cooling devices based on reverse microwaves that allow the wine to be served at prescribed temperatures in minutes rather than waiting for the bottle to chill in the refrigerator. Among other things, these technologies enable beverage firms to improve product quality and food safety.