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Chr. Hansen Natural Colors Rebrands Itself as Oterra

Food and Beverages | Wednesday, June 02, 2021

Chr. Hansen Natural Colors A/S, an EQT portfolio company, announces a new company name and identity following the move to an independent business.

FREMONT, CA: Chr. Hansen Natural Colors A/S, the leading provider of natural colors with the broadest natural color portfolio in the industry, announces the company will be known as Oterra™, effective immediately, and will begin the process to operate under the new name.  The company’s ownership and staff have not changed.

The new name, Oterra™, is inspired by the Latin word for earth. The rebranding reflects the company’s commitment to provide the world with colors from natural sources and contribute to natural, authentic, safe, and sustainable food.

CEO Odd Erik Hansen states, “We have been producing natural colors for more than 145 years now—our new name and brand identity are rooted in this proud heritage and reflect our belief that nature provides the best ingredients. We help our customers meet the increasing global consumer demand for natural products by utilizing the power of nature’s true colors and our unrivalled expertise in colors for food, beverage and pet food.”

The new name is the latest in a string of announcements for the company acquired by investment organization EQT in 2021. In April 2021, the company announced its first strategic investment by developing SECNA Natural Ingredients Group S.L., supporting EQT’s firm growth plans.

Cees de Jong, Oterra™ Board Chairman, comments, “The board is very excited about the relaunch as Oterra™—a name and identity that encapsulates our purpose and sustainable value proposition. We see great growth ahead for Oterra™ and are confident the company will accelerate its development under its new brand.”

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