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Entrinsik Names Lou DiCello Head of Brewery Business Intelligence

Food and Beverages | Tuesday, August 24, 2021

Entrinsik welcomes a veteran of the brewing and IT industries as the firm grows its Brewery Business Intelligence segment.

FREMONT, CA: Entrinsik, Inc., a market leader in intuitive business intelligence software, appoints Louis DiCello as the division's new leader. Lou will be responsible for developing and executing the brewery business strategy for Entrinsik and sales and extending Entrinsik's footprint within the brewing market.

In a press conference, Doug Leupen, CEO and Founder of Entrinsik, says that Lou's sales and management expertise, as well as his unmatched knowledge of the brewing and technology industries, are tremendous assets for Informer. As the beer industry expands and commodities prices rise, business intelligence becomes an increasingly critical instrument. Entrinsik's business intelligence software, Informer, enables brewery leaders to leverage their data to make better business decisions. He is confident that Lou is the appropriate leader to capitalize on this opportunity and ensure the product's continuing success.

Lou joins Entrinsik with over two decades of executive sales and management experience in technology, retail, distribution, and brewery operations. Lou has collaborated directly with several national and regionally recognized companies to achieve innovation and revenue growth.

Lou states that Informer has an exciting possibility to shape efficiency in the brewery industry. He is aware of the difficulties facing breweries and the changes in the industry. Entrinsik assists breweries in maintaining a fresh supply of beer and the proper inventory levels. This role provides an excellent opportunity to apply his industry expertise to help Informer develop its business and enter a thriving vertical. He is happy to have the opportunity to join such a unique technological firm and help it extend its reach.

With commodity supplies scarce and the brewing industry becoming more competitive and diversified, executives acknowledge the critical nature of enhancing profitability through data-driven decision-making. While brewing is an art form, production and profitability are scientific disciplines. Informer decodes data to deliver simply digestible insights to assist with distribution, operations, and in-taproom operations. Lou will use his new role to teach brewers how Informer's award-winning business intelligence software can significantly enhance their bottom line.

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