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Food and Beverages | Monday, June 08, 2020
Fat Snax's initial direct-to-consumer strategy enabled the brand to perfect their recipes and develop a deep understanding of customer needs. This allowed the company to become the top-selling keto cookie brand online in just under six months
Fremont, CA: Low carb and keto snack brand Fat Snax secured USD 4.5 million in a Series A funding round led by BFG Partners and BIGR (Boulder Investment Group Reprise) Ventures. The company launched their cookies online in 2017 and anticipates high growth rates in 2020 following the Series A financing round. The new round of funding represents the first outside investment into Fat Snax. The round is expected to stimulate the growth of the brand's retail footprint for current product lines, including cookies, brownies, and blondies.
The Series A financing round will also support the launch of the brand's newest innovations: Almond Flour Crackers and Mini Cookies. "Leveraging this capital and these key partners allows us to increase distribution and launch new product lines," said Founder Jeffrey Frese. "We are now in a strong position to support the accelerated growth that we've always envisioned."
Fat Snax's initial direct-to-consumer strategy enabled the brand to perfect their recipes and develop a deep understanding of customer needs. This allowed the company to become the top-selling keto cookie brand online in just under six months. Since then, Fat Snax has accelerated growth by focusing on retail expansion. The company can now be found nationally in Whole Foods Market, Sprouts, Kroger, and Wegmans, among others, and anticipates being in over 6,000 retail doors by the end of 2020.
"BIGR has been following the keto & low-carb trends closely over the past few years," said Duane Primizich, managing partner at BIGR. "Fat Snax was a perfect fit as they continue building a strong brand that embodies great tasting, low-carb snacking, and we've been particularly impressed with the hustle, grit, and creativity of the team." Since 2019, Fat Snax has worked closely with Presence Marketing, owned by BIGR managing partner Bill Weiland.
Fat Snax came into existence in 2017 after founder Jeffrey Frese set out to solve his desire for delicious, nostalgic desserts using clean ingredients minus any grains or added sugar. "Our mission has always been to bring delicious, low-carb snacking to the masses, and I'm confident that we're working with the best possible partners to help us do that," added Frese. "Demand for Fat Snax has continued to skyrocket, and this capital will help us launch new flavors and meet retailer and online demand."