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Getting Retail Ready With the Top Five Food Packaging Trends of 2022

Food and Beverages | Wednesday, October 12, 2022

Packaging plays a crucial role in food safety. Packaging is essential to the culinary experience
FREMONT, CA: Packaging plays an essential role in maintaining the safety and freshness of products. Due to the importance of globalization and sustainability in every individual's life, the food packaging process has undergone significant changes. Due to the perishable nature of food, marketers and distributors must pay close attention to the packaging process. Sustainability and global distribution are essential in determining the packaging type that food manufacturers and retailers must choose. The most prevalent trends in food packaging are as follows: 
Sustainable packaging:Sustainable packaging has become the latest marketing trend. The focus of consumers has shifted to the consumption of sustainable foods. Retailers are also emphasizing eco-friendly packaging options. Food companies choose sustainable packaging solutions to enhance their brand value. Modern food retailers use refillable, bioplastics, antimicrobial, and reusable packaging.
Virtual packaging:Food packaging solutions of the future will be virtual or augmented. The retailers are enabling QR codes, coupons, and links that customers can use to receive instant food delivery to their preferred location. This allows them to avoid potentially dangerous packaging materials. It will take time for customers to become familiar with virtual packaging.
Flexible packaging:Material options for flexible packaging include polymers, bioplastics, and paperboards. This option is both inexpensive and environmentally friendly. In the food industry, flexible packaging is a convenient and popular option due to its flexibility. Flexible packaging solutions are an excellent option and have gained immense popularity. Recently, food retailers have adopted this for all food packaging solutions.
Innovative packing:Retailers can improve the product's aesthetics by employing inventive packaging solutions. A package's aesthetics are essential in convincing customers to purchase its sustainability. Food products will stand out in retail stores by creating attractive and distinctive packaging. However, the high cost of creative packaging is a significant disadvantage. Consequently, not all food producers can afford the same.

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