By Food and Beverages | Friday, January 11, 2019
Chobani Health and Wellness makes good choices more accessible and promotes healthier lifestyles. The company uses the best research to inform programs and policies to endorse healthier eating patterns for children and communities. The company adopts a robust and integrated approach to health and wellness, in the communities where it operates, and throughout the country.
Chobani has successfully launched 30 new items, more than ever before in one season, with three new lines spreading lower-sugar alternatives to its flagship Greek yogurts, Gimmies for children, and its first-ever non-dairy Chobani retail product. According to a June study commissioned by market research company Mintel and Lightspeed, about 59 percent of yogurt shoppers said they bought Greek yogurt over a period of three months. Only 42 percent said that they bought regular yogurt, and 6 percent purchased non-dairy yogurt alternatives.
Chobani's mission is to supply more people with better food, including those with medically based dietary restrictions. This natural resource provides information and guidance on how to generate a delicious, balanced gluten-free diet that is rich in nutrients. To those diagnosed with celiac disease or non- celiac gluten sensitivity (NCGS), gluten–a protein found in wheat–must be completely avoided, eliminating many foods—and potentially good nutrition—from their diet. Carbohydrates, protein, and fat are essential macronutrients required to function well in the body. However, carbohydrates containing gluten can be a health problem for some people. Almost all of Chobani products are gluten-free, with the exception of some Chobani FlipTM varieties. The company works closely with the Gluten-Free Certification Organization (GFCO), an autonomous certification program to confirm the gluten-free status of yogurt products–and it can be assured that it is a gluten-free option at any time if the gluten-free icon is on packages.
According to the 2015-2020 Americans' dietary guidelines, healthy eating patterns also include a plethora of protein foods in nutrient-dense forms. Double the protein of regular, untrained yogurt makes Greek yogurt a particularly good choice to help comply with these specific recommendations.