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Food and Beverages | Monday, September 28, 2020
New technologies are positively contributing to the expansion of the food industry on its journey from farm to fork.
FREMONT, CA: With the boom in food tech, now the customers can have delicious meals and desserts with the click of a button or tap in the phone at the doorstep. This has eased the process and inspired the birth of startups and businesses. Food tech startups have revolutionized the way people consume food. From a smartphone equipped delivery personnel to an app powered by routing algorithms, this innovative area has transformed how food is approached. Numerous unconventional startups in the food tech sector are disrupting the industry with the adoption of these technologies.
Rise of Cloud Kitchen
Food tech companies are working on slashing costs and serving good quality food by shifting the focus from the core food delivery business. In that quest, companies have found cloud kitchen to be one of the mediums to gain traction of the Indian consumers and provide lip-smacking food at the customers’ doorstep. A cloud kitchen is the latest modification of low-budget restaurants that could not provide a seating space to the customers. They exist only to cook and deliver food to the customers who place online orders. Although the customers cannot pick up orders directly because there are no storefronts, consumer demand heavily influences ghost restaurants.
3-D printing in the food-tech
The thought of 3D printed food is not mouth-watering, but the technology stands to disrupt the food industry on at least some level. There have been various applications of 3-D printing food from NASA printing a pizza to creating soft foods for the ones who cannot chew hard food to consume. It opens the door for innovation, being able to create numerous things that were not possible before while also being able to help with food sustainability.
Transformation of Customers
Technology has not only changed the way food is viewed, but the consumers themselves have shifted. Due to the advent of tech and startups, consumers have become time conscious where tracking is imperative at every step, right from- when a customer orders, the restaurant starts its preparation to finding the right driver to deliver it. Also, they demand high quality and are now interested in customizing their food experiences in real life. Social platforms like Instagram and Snapchat have made it easy for consumers to become “food producers,” create user-generated content that brands can share. These days, it seems like people are more and more interested in taking a deep dive into the food they’re eating and where it’s coming from—than actually eating it.