There is no shortage of restaurant technology to improve operational efficiency, enhance customer experiences, and even increase revenues.
FREMONT, CA: In the restaurant business, technology is going nowhere. Using intuitive software, managers, servers, and hosts may get more done, and the service's level of attention to customers is raised. Over 70 percent of patrons believe that technology in restaurants has an overall positive effect on their dining experience. In the consumer-driven hospitality industry, remaining informed on changing trends to benefit business operations and revenue is vital. For restaurants that don't see the value in new technology, here's one more bit of data to consider: 73 percent of restaurant owners believe that technological advances give them a competitive advantage and contribute to profitability. Let's examine how different kinds of technology could elevate the food and customer experience:
Management of reservations: A reservation management system enables restaurants to manage reservations made online and over the phone in one location. Thus, hosts can check all guest information associated with a specific shift via a single interface.
When hosts can manage table assignments based on all collected reservations to ensure guests are seated promptly, the experience of everyone benefits: the hosts, the customers who made reservations, and walk-in guests. The host can provide more accurate wait times for everyone when they have a real-time view of reserved tables. Wait times that are unusually long or misquoted are a frequent reason for restaurant walkways, resulting in a loss of potential revenue and enhance customer experience and satisfaction.
Presence on social media: Social media channels, on the other hand, are an excellent tool for restaurants to increase consumer involvement, as they are readily available and easy to read. Restaurants, for example, can enhance their social networks by giving operating hours and quick links to online menus.
Restaurants may use social media to promote daily specials, events, and even discounts to encourage visitors. Keeping your social profiles up to date also benefits your mobile approach, as people can search for and browse Twitter, Facebook, and Instagram profiles on their phones.
Additionally, social media has become a popular platform for restaurant patrons to voice their issues. With an active social media presence, restaurants can quickly respond to and reduce complaints improving customer experience and service.
Finally, restaurants can interact with their consumers by sharing or replying to user-generated material shared on social media platforms. Guests will feel even more special if their favorite restaurant reposts one of their social media updates to express gratitude for their visit.