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How Has Beverage Industry Embraced Digitalization?
By Monica Popescu, Coca-Cola HBC Business Systems Solutions - SC/Quality Solutions Manager, Coca-Cola HBC and Zoltan Syposs, Ph.D., Coca-Cola HBC QSE Director, Honorary Associate Professor University of Szent Istvan / Food Science Department Hungary
FREMONT, CA: Like any other industry, the beverage industry knows how to innovate with its best technological revolution happening inside and outside of the business. The digital change is transforming many parts of the customer's expectation, beyond recognition, in the food and beverage industry. The smartphone has made sure that the customer can communicate and do business on-the-go, and now people demand food and beverage products which match their transforming lifestyles.
At the same time, as the companies are seeing technology transform consumer behavior and expectations, they see the rise of holistic health. This is enhancing the consumer trend of eating healthy foods that promote physical and mental health, support a strong immune system and restrict disease this is also about a purposeful approach to healthy eating and conscious evaluation of the impact on the body.
The drive for healthy products has created a climate of the component of demonization where the media, regulators, and lobbying groups concentrate on one particular ingredient. This creates a cut-it-out culture, where the customers are choosing to eliminate certain ingredients from their daily diet that will help improve health. It is this which is driving healthy growth in the free-from markets, such as gluten-free and lactose-free.
While the industry might risk introducing a new flavor to the shelf, broader change can't be left to happen. It is more important to get the most out of the innovation process and create the right conditions for innovation to work.
The food and beverage industries have started adopting huge developments like how products can be supplied directly to individuals, 3D printing and now 4D printing. Adopting these technologies can drive them to enhance the revenue as well as increase the customer relationship.