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Food and Beverages | Wednesday, December 16, 2020
The food delivery industry applies highly developed technologies to provide a better customer experience and capture the market.
FREMONT, CA: With marketing techniques and bizarre technologies, major food delivery players such as Just Eat, Grubhub, UberEats, and Deliveroo have captured enormous market share. Food delivery owners should take the latest developments and technical innovations into account to withstand competition and keep up with ever-changing consumer demands.
Here are some of the developments in food delivery services.
Millennials as key drivers
Millennials are the targeted customers for food delivery services, compared to other generations, as they spend the largest share of their budgets on prepared food. Generation Y is more likely to eat in fast-service restaurants and order food delivery for rapid-paced lives. The Generational Study from Technomic cites that Millennials order food delivery or visit takeout restaurants in 3 out of 5 instances.
Millennials, however, have higher expectations due to greater purchasing power. They want effortless buying, instant delivery, one-step checkout, gamification, and more.
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New delivery channels
If consumers have a terrible customer experience, most of them will leave digital takeout orders, and other adults want a simpler online ordering system. Food delivery platforms can simplify ordering considerably and allow customers to position orders across all possible channels such as social media, virtual assistants, smart devices, vehicles, and so on.
Delivery with robots
The evolution of AI technology is giving rise to delivery of cars and robots that are self-driving. Only Eat and Starship Innovations, for example, have built moving pavement droids in the UK to deliver food. These six-wheeled droids will fly in a 10-mile radius up to 4 miles per hour and provide takeaway. The droids use a GPS signal and cameras to navigate. The customer needs to enter a code once a droid has arrived at its destination.
In partnership with tech start-ups Marble and Yelp, Eat24 has developed autonomous delivery robots around an office copier's size. To decide the most precise route and avoid bumps with pedestrians, pets, motorcycles, and other devices, these robots use cameras, Lidar sensors, and high-resolution 3D city maps.