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Food and Beverages | Wednesday, August 12, 2020
Several organizations are experimenting with voice technology in the current scenario; nonetheless, it ensures that they will not be rendered with anything that is outdated by the tech-savvy disruptors soon.
FREMONT, CA: Since the introduction of smartphones, every generation that has followed has kept continuing to develop every novel concept into mainstream technologies. The expansions of the techniques have now left their imprints on the quick-service restaurant industry.
Nonetheless, technology has been a flowing river that has never stopped at any point, neither with its developments nor influence. Soon the much-accepted touch-first technology will be replaced by the improved abilities of the voice-first revolution.
Inception of Voice-First Tech:
Virtual assistant technology gave rise to voice-first technology, similar to how smartphones brought the touch-first technology. To be precise, the natural language understanding and automatic speed recognition driven by artificial Intelligence has majorly gained mainstream acceptance in different forms. It would have been an awkward idea to converse with a technology a few years back, but with the expansion of voice technology in almost every mobile device, communication with machines has become the new trend. Since voice is the most preferred way of communication, the technology is becoming wide-spread and pervasive all-around-the-world.
Ordering via Voice-Tech:
It is an open secret that quick-serves have been utilizing the newest technologies that help in streamlining operations, multiplying orders, and elevating customer loyalty. Technologies such as the type-n-swipe POS and self-service kiosks are mainly responsible for the endless chains of quick-serves. AI-powered voice ordering is still in its embryo, but meanwhile, is being leveraged by companies on the drive-thru experience, and can be quickly adapted to mobile order-ahead and in-store kiosks.
The innovation of keyboard, mouse, and touch-screen are all considered as devices that make life easier, but not as much as human conversations. An advanced voice user interface can deal with the choice overload and restructure the whole process of ordering within no time. It is always convenient to call out the order at a voice-first tech-driven restaurant, rather than searching for it on a device, and swiping or selecting it. The voice-first technology cuts through the pages in a menu, even dozens of ordering options, and ultimately streamlines the process of placing an order. Additionally, it also eliminates the requirement of tiny virtual keyboards, making it safer to place the order through voice-first, without taking hands-off from any work.
There are a few companies that have adapted the natural language technology to activate voice ordering. Furthermore, they have experienced a massive level of thrill when customers are given voice-first devices for their order experience.
Voice-First with Ample Data:
Several technologies provide a tech-approach that limits itself with only the demands of the customer. Since voice-first technology can go beyond that, it is experienced that the same order can be placed with more actionable data utilized in real-time. With the help of the machine learning technique, staff at a quick-serve can evaluate the voice with significant biometrics, demographics, and customer satisfaction data.
When it comes to demographic information like age and gender, the system quickly generates it as the customers start speaking or calling out their orders. The collected data can be stored and utilized to finely tune suggestions to the customer in the middle of the order process. Voice information helps in providing recommendations that can be most relevant with the customer, and acquiring such details is nearly impossible through the touch.
During the ordering process, various emotional states can also be analyzed, which can give an idea about the positive or negative customer experience. Such information can be helpful, delivering more meaning than any other online or offline survey to find the ratings. With time, quick-serve restaurants will be able to leverage better analytical information and demographics to accurately place and target the advertisements or special offers to the right audience. The utilization of voice analytics and its potential are the leading driving factors that make voice, a striking UX technology.