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Hungryroot Filling The Gap In Its Portfolio through Partnering

Food and Beverages | Tuesday, March 24, 2020

Partnering with other brands, Hungryroot adds new brands to offer more products to the customers and improves the convenience of the service.

FREMONT, CA: Hungryroot, a New York-based online grocery service, is well known as a “different type of grocery store.” Their subscribers receive weekly, customizable deliveries of mix-and-match meal components where each shipment features unique recipe suggestions for items in the box. Their business model bridges the gap between the “broken” in-store and online grocery experience with a focus on personalization. The company, dealing with Amazon Fresh, Whole Foods, and other competitors, offers consumers a more convenient and modern way to shop healthy groceries while saving time.

With an aim to offer more products, the company added several emerging food brands to its assortment, including RightRice, Banza, Freshé, Beyond Meat, and Ozery Bakery. Additional brands will include Field Roast, Hail Merry, Yves, Peckish, Kite Hill, Angelic Bakehouse, Maya Kaimal, and Maria and Ricardo’s. Eventually, the company decides to partner with other companies and those that align with Hungryroot from a nutritional and sustainability standpoint. This partnership improves the convenience of the service for customers through many products. Hungryroot’s offerings are regarded as fresh and nutrient-dense with short, simple ingredient statements. While a handful of items are shelf-stable, most require refrigeration.

Their offerings comprise cut vegetables like kohlrabi noodles, cauliflower rice, and shaved Brussels sprouts and other plant-based protein options like beans, lentils, chickpeas, and tofu. The company also offers smoked salmon, grilled chicken breast, and chicken sausage. In the upcoming year, Hungryroot is planning to launch its products in traditional retail. Initial products would be almond chickpea cookie dough, black bean brownie batter, and a selection of sauces. Among the brand’s most famous are plant-based garlic Parmesan, cashew cheddar, and Thai peanut.

Hungryroot believes that only a direct-to-consumer relationship fundamentally allows them to innovate from a product perspective in ways that one can’t by merely selling in traditional grocery. In short, Hungryroot strives hard to provide the customers with a “one-stop-shop,” which is a direct-to-consumer platform whose successful outcome will be the betterment of their products as well as other companies’ products resulting in healthier food options for consumers.

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