IBM and eProvenance, announced the availability of VinAssure from eProvenance, which is a new, IBM blockchain-powered platform to track wines.
FREMONT, CA: IBM and eProvenance announce the availability of VinAssure from eProvenance, which is a new, IBM blockchain-powered platform that provides a smarter and highly secured method to track wines as they move through the distribution from vineyard to consumer. By inspiring transparency, accountability, and the rapid exchange of data, VinAssure helps to ensure that the world's best winemakers' accurate methods are not undermined by supply chain mistakes, misinformation, or unsuitable conditions during transit. VinAssure is developed to increase the growth of a new wine industry environment that offers consumers more information at their fingertips to guarantee the wines they purchase meet their expectations.
The first associate of VinAssure is De Maison Selections, which is a U.S. importer of responsibly sourced wines, cider, and spirits from independent producers in Spain and France. As VinAssure membership will increase, the supply chain members and consumers can access information spanning from the vineyard through transport and delivery, which is authenticated and stored on the blockchain. By utilizing the current identifiers, like a QR code on the bottle, consumers can learn, for example, about the wine's origin and flavor profiles, or if it meets certification standards for organic, biodynamic, or sustainability practices.