Veteran tech entrepreneur's product and operations expertise will aid in boosting Precision Fermentation's market growth and geo-expansion strategy.

FREMONT, CA: Precision Fermentation, a biochemistry technology solutions provider, has announced the appointment of Joe Procopio as Chief Operating Officer. He was recently the Chief Product Officer for on-demand vehicle care and maintenance company, Spiffy, where his product and growth leadership led in several successful new lines of business, numerous new product launches, and substantial market expansion.

At Precision Fermentation, Procopio will concentrate on the expansion of the BrewMonitor product line and strategies to better the company's reach, within the craft beer industry and beyond as well. Co-founder and current COO Daniel Kulenic will shift to the role of Chief People Officer, where he will head the human resources and customer benefit.

"The potential upside for Precision Fermentation is limitless," states Procopio. "I've been acquainted with this amazing team for over a year and I've been impressed with their strategies and approaches in bringing the BrewMonitor System to market. They've launched a truly disruptive technology in an industry that is ready to benefit from leaps in technical innovation. I'm excited to not only be helping lead their growth, but at the notion that it's going to be a satisfying and rewarding experience as well."

"Joe brings deep understanding of technical product development and go-to-market strategy through repeated success in scaling businesses at our stage and beyond," states the founder and CEO of Precision Fermentation, Jared Resnick. "We are thrilled to add his leadership to our energetic team just as we are crossing two significant milestones the upcoming launch of the next major release of BrewMonitor and our recent expansion of sales into Europe, Asia, and Australia. The timing is perfect for us to leverage Joe's talent and experience to help broaden the reach and applicability of our system."

Precision Fermentation offers a groundbreaking, active monitoring solution that dramatically enhances the control of the fermentation process for producing brewed beverages. The company's flagship product, the BrewMonitor System, continuously live-streams information from an active beer fermentation, offering a complete fermentation process visibility and control that removes the trial-and-error measurements and allows excellent product and business outcomes.