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Kemin Industries Unveils E-Commerce Platform for Pig Farmers in China

By Food and Beverages | Wednesday, January 13, 2021

Kemin Industries launched its e-commerce company for millions of pig farmers in China to sustainably transform the quality of life with its goods and services every day.

FREMONT, CA: Kemin Industries, a worldwide manufacturer of ingredients that aims to sustainably transform the quality of life with its goods and services every day for 80 percent of the world, has collaborated with Zhuyi Mall to introduce its e-commerce company for millions of pig farmers in China.

A vital part of Kemin's overall digital transformation for its animal nutrition and health operations in China is the launch of an online business platform. Collaborating with Zhuyi Mall is the first move for the business unit of the global ingredient manufacturer in China to start working with e-commerce platforms from third parties.

There has been a lot of excitement about launching the e-commerce business in China and some obstacles, some of which are very special to the local market. Dr. Zhilin Gan, President of Kemin Animal Nutrition and Health, China, said that they look forward to working with their partners on a forum that brings success to the pig farmers of China and Kemin.

Kemin's latest e-store will be selling its flagship items commonly used in China's hog farms, including:

• Detoxins®, an excellent absorber of mycotoxins that helps increase the fertility of sows.

• CLOSTAT® 360 Extra, the industry-leading probiotic product intended to minimize issues with intestinal health.

• OrsentialTM 360, which consist of natural oregano plant extracts to enhance animal growth and efficiency.

Dr. Chris Nelson, President, and CEO of Kemin Industries, mentioned that this new initiative to introduce e-commerce to pig farmers in China would generate more touchpoints in the country and enable Kemin to represent the best current potential customers that want high-quality products and trusted services. They are excited to extend the consumer reach and offer an increasing marketplace with the scientific experience, superior technology, and unmatched ingredients and solutions.

Kemin Industries is a leading manufacturer of ingredients that aims to sustainably transform the quality of life each day for 80 percent of the world through its goods and services. More than 500 advanced ingredients for human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technology, crop technology, and textile industries are supplied.

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