THANK YOU FOR SUBSCRIBING
Food and Beverages | Friday, September 03, 2021
The food delivery companies are using new trends as the demand for online delivery increases.
FREMONT, CA: For food producers, reaching their consumers has never been easier. In the last few years, restaurant delivery has risen 20 percent although projections vary, it is projected that online food delivery revenue will increase as high as $220 billion by 2023, 40 percent of overall restaurant sales. Deutsche Bank forecasts that by 2025, the online grocery market of $24 billion will rise to $120 billion about online grocery.
The worldwide impact of the Covid-19 pandemic may have intensified this hypergrowth, but what increased its popularity is the (relatively) recent proliferation of delivery models and fleet types like the same hour, same day, and next day delivery. It also involves a single fleet, multi-fleet, crowdsourced fleets, and in-house fleets, store delivery, curbside pickup, robotic warehouse delivery, and so many others.
No small amount of competition comes with all this opportunity, and restaurants, grocers, and other food suppliers must stay updated about where the market is going.
As its use increased across the restaurant and grocery industries, third-party delivery continued to expand. In order to extend their distribution presence throughout all their stores and at all times of day, restaurant chains are gradually collaborating with several third-party fleets.
While this strategy extends the geographical scope of the chains and the pool of potential buyers, it also means that they no longer manage a large chunk of their distribution operations. By utilizing owned web platforms to order and only using delivery as a service (DaaS) provider to conduct the actual delivery, some food companies minimize it.
In-House Restaurant Delivery Fleets
By doing something radical, several businesses take a different approach by creating in-house delivery fleets. When distribution occurs on a scale, the logistics behind it become more complicated with tens of thousands of orders per day (or more), which is why chains handling delivery through several restaurants get the most benefit by using automated systems for delivery management.
Tracking Delivery Data
It is not surprising that food suppliers are shifting to data collection and analysis to properly appreciate their distribution operations, with such a large part of the delivery flow in third parties' hands.
It is invaluable to have these insights into the distribution operations, and the advantages range from partnerships with external fleets and aggregators to offer flawless deliveries to allow other parts of the business, such as customer service, marketing, and branding.