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Leveraging Technology for Revamping Food Delivery Service

Food and Beverages | Wednesday, May 19, 2021

By leveraging our technology, restaurants are ensuring business continuity.

FREMONT, CA: With most countries facing different quarantine or physical distancing levels, restaurants and other food chains have had to transform the way they get food to customers. Some are focusing on takeout and curbside. For others, it is providing delivery—whether leveraging their drivers or third-party delivery services. As the global pandemic has continued, restaurants are seeing more value in generating their delivery service for 100 per cent of the profits and taking control of the customer experience. The industry is continuing to find innovative ways to offer and promote its services while also focusing on customers and employees' safety and well-being.

Many fast-food restaurants are focusing on contactless delivery. Brands are taking several channels to tell customers how their processes work, focusing their hygiene practices for food preparation, food handli

ng and delivery. Those providing contactless delivery typically offer to choose this during the online or mobile ordering operation, with orders then offered to the customer’s doorstep. Restaurants introducing contactless delivery are increasingly encouraging customers to leverage online payments; this ensures drivers and customers don’t require to meet face-to-face to exchange cash.

Delivery is permitted—but following a surge in volume, delivery orders have been decreasing, possibly due to consumers looking to save cost and having more time to cook. There is a delivery business model with no dine-in operations, are also experiencing a downturn in orders. The world is seeing organizations take measures to help the industry and community. Some of the largest marketplace for food delivery and takeout in the region has just released a fund to help restaurants and couriers through the crisis.

Many restaurants are focusing on delivery either by collaborating with one of the major food delivery platforms. The online food delivery marketplace operating in Europe is reallocating their staff to begin making deliveries themselves. As part of the package of measures implemented to support UK firms through this time, the government has relaxed rules needing restaurants to apply for planning permission if they want to offer delivery or drive-thru service.

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