Michelle Ahbe has been appointed the Director of Marketing Brand Growth of Quicksilver Scientific as she has immense experience in brand management in consumer-packaged products.
FREMONT, CA: Michelle Ahbe has beenappointed the Director of Marketing Brand Growth of Quicksilver Scientific, carrying with her a decade of brand management expertise in consumer-packaged products. Ahbe recently served as senior marketing manager at Molson Coors Beer Company with experience of rising luxury boutique brands such as Blue Moon, as well as iconic favorites such as Coors Light, managing nine consecutive years of double-digit growth globally for the Blue Moon brand family.
Quicksilver Scientific, a pioneer in the area of health and wellness supplements, chose Ahbe because of her experience of guiding cross-functional teams in the development of popular brand campaigns and highly innovative results-producing projects.
“The impact of Michelle’s efforts with the Blue Moon brand cannot be underestimated,” said Christopher Shade, Ph.D., Founder & CEO of Quicksilver Scientific. “Michelle’s experience bringing new brands to market both here and internationally, combined with her passion for leading teams, will give us a distinct advantage. Michelle’s marketing expertise, leadership skills and impressive track record make her the perfect choice to direct Quicksilver Scientific’s growth and brand development plans.”
As the Director of Marketing Brand Development, Ahbe will oversee the long-term customer strategy of Quicksilver Science, which includes an evaluation of the existing portfolio to discover potential growth segments and markets. In this position, Ahbe will lead a team to develop and manage the implementation of an integrated and multiple touchpoint communication strategies with the aim of boosting growth in high-value consumer categories and markets, hiring new customers, and developing long-term, sustainable brand value.
“I look forward to the opportunity to introduce more people to Quicksilver Scientific’s amazing line of products while directing the company into new meaningful channels,” Ahbe said. “I have always enjoyed using consumer insights to listen and learn about what products people need and want. Today, the world is clamoring for healthier ways to stay active, feel better and live their best, and Quicksilver Scientific has the best technology and products on the market. The company is at the forefront of the industry, and I can’t wait to dive in to see how we can further meet consumers’ needs with the development of new brands and products.”