The modification of the sales strategy in the restaurant industry has taken on the highest sense of flexibility so as to catch up to the changing trends.
FREMONT, CA: With the evaluation of the past decade, the reality hasn’t transfigured as much for the restaurants. The guest counts are gradually declining as the brand flood units after units into a saturated system. In accordance with the Bureau of Labor Statistics, the number of restaurants sprouted in the last ten years accounts of 16 percent. As per the Wall Street Journal, food outlets are now growing at a rate double that of the population.
A déjà vu is a common reaction to the statistics as the same thing occurred from 1970-2015, malls encouraged a similar boom, but it led to a decline quicker than its rise. Some malls in prime locations have survived, whereas others suffer due to the dynamics disruption by e-commerce. The same is true for restaurant scenarios as well.
The positive sales trend over the last two years has not signaled any sudden change in the behavior of the diners. The relatively stronger economy since the previous two years has encouraged the rapid acceleration of guest checks to uplift the industry into a positive same-store sales growth. The trend has matured over the past several quarters. The guests are spending more, restaurants are charging more, and an industry-wide rise in check is gradually offsetting the negative traffic.
On returning to the retail story, it can be noted that hotels are finding growth with a disruptive element instead of sticking the older models. These brands have put forward positive results. As the trends of diners not enjoying the entire “eating-out” experience anymore grows, restaurants Industry needs to focus on growing sales with un-conventional strategies to hold on the guests. Mostly, progressing past the initial, positive shockwave of off-premises, restaurants are finding a place.
Many top-performing brands are creating new doorways for personal and employee development as well as the company by offering employee recognition. Indication of employees is done to develop a strong sense of purpose toward the workforce for them to align with and thrive.