Retail and Foodservice Trends in Food and Beverage Sector

Food and Beverages | Monday, September 12, 2022

Vegetarianism and sustainable farming are two trends that are likely to continue in the future

FREMONT, CA: The food and beverage (F&B) industry is a highly competitive junction of ever-changing trends, shifting customer preferences, and innovation.

The Rise of Vegetarian Meats (And Flexitarianism)

Over half of surveyed young Americans now refer to themselves as "flexitarians," and 43 percent of respondents suggesting that flexitarianism is a permanent lifestyle shift. Additionally, veganism and vegetarianism are on the rise. There are numerous causes for this occurrence, including a stronger predisposition to view meat consumption as unethical or less ethical than plant-based diets.

Plant-based meats are becoming more prevalent, and an increasing number of individuals are seeking locations to purchase or consume plant-based foods. The F&B sector can appeal to these populations without offending meat eaters in the target market if it offers a wider variety of options.

The Evolution of Digital Consumer Marketing

Depending on the definition used, shopper marketing has existed for decades. Retail and food service brands are only now beginning to utilize the power of digital shopper marketing. The F&B sector uses shopper marketing to reach a specific demographic and provide them with valuable experiences.

Capitalizing on the efficacy of shopper marketing requires a deeper understanding of the audience and more precise targeting when they find the brand, begin interacting with it, and make their first food product purchase from F&B shops. For this reason, digital shopper marketing employs a variety of digital marketing tactics, including SEO, social media marketing, and remarketing.

Limited Handling

A growing proportion of customers choose unprocessed and minimally processed items, although 77 percent of consumers purchase processed foods and beverages at least occasionally. As with flexitarianism, the genesis of this tendency has multiple causes. Some individuals are interested in eating "healthier," while others feel more secure knowing what they consume.

The Worker Shortage

Nationwide, retail and catering sectors are experiencing a severe worker shortage. There are many reasons for the deficiency, including shifting consumer behavior due to the Covid-19 pandemic, inflation concerns, and societal problems.

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