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Sweegen to Provide Sweet Flavor Solutions for Food and Beverage Producers

Food and Beverages | Sunday, January 02, 2022

Sweegen breaks new ground in sugar reduction in Brazzein.

FREMONT, CA: "In 2021, Sweegen launched our Taste Blazer concept, which is a promise to the food and beverage industry that we will help forge a new path for creating truly better-for-you foods," states Sweegens Senior Vice President of Marketing, Sally Aaron. Sweegen, a pioneer in wellness ingredient technology and discoveries, has come up with the brazzein, a new high-intensity sweetener. Beginning this month, food and beverage manufacturers looking to develop healthier, lower-sugar products can begin working with Sweegens Ultratia" brazzein.

"Sweegen's Ultratia" ¢ brazzein is a key tool to help brands explore entirely new ways to improve the health profile of existing and new products," adds Aaron.

Brands interested in expanding their sugar reduction toolkits with cost-competitive components to sugar can request samples. Brazzein is 500–2,000 times sweeter than sugar and contains no calories, making it an ideal substitute for sugar, artificial sweeteners, and older generation natural sweeteners such as stevia rebaudioside A.

Brazzein is a protein sweetener that promises little to no bitter aftertaste and contributes to reducing sweet linger, hence addressing the taste difficulties that have historically plagued the natural sweetener industry. Brazzein is an excellent sugar substitute in various food and beverage applications.

"With Sweegens growing and proprietary portfolio of Signature Sweetness Solutions, product developers have more creative possibilities for developing mainstream reduced sugar foods and beverages, as well as innovations for popular diets such as Keto and low-to-no carbohydrate lifestyles," comments Aaron. "With Sweegens Ultratia" ¢ brazzein, coupled with our portfolio of advanced stevia sweeteners and our Flavors for Taste Modulation, featuring bitter blocking technology, brands now have modern tools for creating great-tasting products with consumer appeal."

"We're charting new territory in sugar reduction solutions by bringing Sweegens Ultratia" ¢ brazzein to market," states Chief Executive Officer Steven Chen.

Brazzein's remarkable properties enable it to compete directly with other high-intensity sweeteners. Nonetheless, scaling and commercialization have been difficult till now. Brazzein is a rare occurrence in nature. It is derived from the fruit of the West African climbing shrub oubli. Sweegen employs a proprietary precision fermentation process to scale brazzein sustainably, a technology that provides clean and sustainable ingredients. Along with scaling up production, Sweegen is presently pursuing a variety of global regulatory licenses.

"The launch of Sweegen's Ultratia" ¢ brazzein demonstrates our prioritized commitment to opening access to groundbreaking sugar reduction solutions for the global food and beverage industry," concludes Chen. "We envision a better world through the lens of better foods for health and wellness."

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