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Food and Beverages | Monday, January 10, 2022
TendedBar earns $5 million to enter the next phase of expansion and production.
FREMONT, CA: “Venues, events and sports leagues are focused on ways to improve the fan experience through automation technology," states Justin Honeysuckle, Co-Founder of TendedBar. "We are bullish on the future of automation and TendedBars role in the fan experience thanks to partners like Pangiam, whose company TrueFace has solidified our facial-recognition technology and ID Mission for seamlessly integrating identity solutions; into our customer journey through multi-factor authentication." TendedBar, the industry's first automated bar service, has acquired a $5 million Series A funding round to support the company's growth through 2022. The funding round will enable TendedBar to enter into numerous national concert, entertainment, and sports partnerships, providing fans exciting access to automation that includes less time spent in lines, safer access to drinks, and an overall improved experience.
The increase was prompted by a successful season with the NFL's Jacksonville Jaguars and multiple concerts, sports, and entertainment events at Jacksonville's TIAA Bank Field, Vyster Memorial Arena, and Daily's Place. This success has resulted in investments that have kept TendedBar on track, if not ahead, of its growth and advancement plans, courtesy of investors, board members, and advisors.
BASE Capital led the investment, co-led by investment firm Platform Ventures and Dallas-based private investor Craig Musgrove.
“TendedBars data has shown venues and concessionaires the impact their automation can have on an event while creating an unparalleled customer experience,” states Kevin Kelleher, Partner at Platform Ventures. “This operational investment will allow TendedBar to grow its dynamic team and continue partnering with the industry leaders that will have a massive impact into the next phase of production.”
Stephen Raggio of Viewside Capital and Kevin Kelleher of Platform Ventures have joined the TendedBars board of directors as part of the funding round.