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Food and Beverages | Tuesday, August 04, 2020
Technology has disrupted the traditional operations of businesses across industries, including food.
Fremont, CA: The food industry is not far behind as businesses operating in this industry have increasingly started transforming their operations by harnessing new technologies and mobile-based applications. Several food innovators are capitalizing on the new market demands of convenience, health, and low environmental impact by leveraging technology. Increasing investment growth in the food tech industry validates these arguments. Keeping these in mind, we will discuss technologies that are propelling the food industry towards more significant ROI:
Blockchain is rapidly becoming a significant enabler for the food industry, as digital ledger-based technology allows businesses to strengthen food management by tracing and recording transactions while maintaining the safety and quality of the product. The technology is bringing transparency for businesses and is also helping them manage big data.
Augmented Reality (AR) and Virtual Reality (VR):
The AR and VR technologies are bringing creativity to the table for the food industry. These technologies help the calorie-conscious consumers to keep track of their calorie intake by attaching calorie information with the food they are ordering. Besides, AR and VR technologies are also filling the gap between different food cultures. For instance, these technologies can help a consumer embrace a new dish by helping them get acquainted with the ingredients that went into the dish, how they are grown, supplied, and consumed.
Artificial Intelligence (AI)-based Chatbots:
Many consumers of App-based food service providers complain of poor customer support. AI-based is completely disrupting the customer support segment with an all-around availability for the consumers. The chatbots allow the consumers to connect with their service providers whenever they want. Also, the AI-based chatbots can send food recommendations based on the eating behavior and mannerisms of the consumers.
The future of food tech is pointing towards more intelligent and personalized operations at the back of predictive analytics and machine learning technologies. A significant number of startups and investors are joining this race of technical superiority by coming up with new innovative solutions and services.
See also: Top AR/VR Solution Companies