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What Are the Trends Influencing E-commerce for the Food and Beverage Industry?

Kevin Lobo, FB Tech Review | Tuesday, June 29, 2021

Food  Ecommerce gives one source, which plays a significant role in the industry, real-time tracking and information from different sources.

FREMONT, CA: The food and beverage industry deals with perishable goods that are sold quickly to maintain the high standards set by buyers and regulations. Despite complex logistical processes and increasingly demanding consumers, food and beverage e-commerce (facilitated by ERP integration) can assist businesses in accomplishing this relatively efficiently. The following are some industry trends that are influencing this shift toward digital.

Constraints of regulation

The food supply chain imposes strict operational standards on all participants to ensure food safety and quality. This is unlikely to change in the future, given the potential consequences of delivering expired or contaminated food and beverage products to consumers.

Then there's the circular economy, in which businesses strive to reduce waste by retaining a more significant portion of the value of food and beverage supplies. An excellent example of this is the use of brewer's grains to create livestock feed.

E-commerce is finally taking off in the food and beverage industry, following a cautious start. Meanwhile, customers across the entire e-commerce sector are increasingly demanding faster delivery. To keep up with rising customer expectations, large technology companies such as Amazon and Google are now offering same-day delivery.

ERP e-commerce: Meet new needs with existing tools

ERP systems such as SAP have access to an incredible food industry ERP. These are excellent tools for time and information management. While an ERP already assists entrepreneurs in maintaining the smooth operation of their business, it can also help them improve their market position.

Integrating your ERP system with an e-commerce platform enables an entrepreneur to reap this additional benefit. This allows improved display of critical product and logistics data, such as current and projected inventory levels, in their web store. When an e-commerce solution is integrated with ERP, the latter becomes a time and information management tool, centralizing businesses' processes and data. This aids in meeting current and future buyer demand.

The Efficiency Need

Each of these trends underlines the importance of food and beverage efficiency. The challenge is maintaining information accuracy at all stages of the supply chain, which is difficult when dealing with overloading.

Another risk of information overload is inventory overload. Research suggests that inventories are the essential aspect when creating the optimal food and beverage pricing strategy. In other words, businesses’ inventory directly affects sales because, ultimately, it's all about managing time and information.

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