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Food and Beverages | Wednesday, August 19, 2020
As far as the food sector is concerned, the packaging is as important as its contents.
FREMONT, CA: Food packaging markets the products, increases its shelf life and facilitates long-distance transportation. Being abreast of the latest food packaging trends can help companies keep your A-game on with the selection of packaging.
Here are some trends that is changing the face of the food packaging industry.
Vintage designs have nostalgic value to them. They evoke good feelings in people, reminding them of the simpler times. This could be a single era or a combination of eras. These kinds of designs trigger emotions beyond appealing to the people who’ve lived in that era. They appeal to the millennials as well, who probably never experienced that period.
Most consumers have an ‘on-the-go’ lifestyle. This means they’re always looking for such kinds of food options that are easier to grab, hold, carry, or eat. To meet this need, brands are putting in extra effort into making food packaging portable. For instance, many restaurants are introducing different kinds of packaging, specifically for the go purpose.
Personalization has been an essential part of the food packaging and is one of the leading trends. According to a review, a high number of millennials and Gen Z express a desire for customized products. With the increase in production speeds, the food packaging personalization is a reality. For instance, Coca-Cola successfully launched bottles printed with names on it, personalized gift orders on its online store saw a massive boost in sales.
Even though the personalized food packaging trend is yet to be affordable to smaller food businesses, there are options to customize packaging. Manual customization can include the usage of customized bags, stickers, boxes, or even gift tags to increase brand recall and appeal.
The role of packaging in the consumer journey has expanded beyond the shelf. Emerging trends in the food packaging industry are massively influenced by the need for smart, convenient, clean, and sustainable solutions. It is time to adopt these new trends for the brands and move ahead.