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Food and Beverages | Thursday, September 10, 2020

It is essential for the food, beverage, and supplement companies to be cautious before claiming or advertising about the ingredients of their products so that they can save the company from lawsuits.

FREMONT, CA: All through the year, food, beverage, and dietary supplement manufacturers have continuously tried to find themselves in the crosshairs for class action lawsuits. There are many arrays of products and claims that have attracted consumer litigations starting from perilous labeling claims, like natural, fresh, nutrient content, and green. Also, the suspected presence of glyphosate and microplastics has gained considerable customer attention. 

It is crucial for companies to understand the adversity of the claims and continuously evaluate their products and also claim substantiation to reduce the risk of becoming a target of class action litigation.

False Labeling Claims

One of the most dangerous claims is the ones that are made on the front of product labels. According to the consumer lawsuits, every customer sees and depends upon the claims while putting items in their shopping carts. As per the plaintiffs, the fake label claims can increase demand and also have the capability to drive prices higher than the consumers would want to pay.

The one type of lawsuit that has increased is the health halo. In this lawsuit, the plaintiffs are claiming that manufacturers represent their foods as healthy despite it being high sugar or fat content. The plaintiffs claim that advertizing the robust features of foods by stressing on the properties, but excluding the information about excessive levels of sugar or fat will make customers ignorant about the health issues and also they can misunderstand the products. 

Allegations of Adulteration with Glyphosate or Microplastics

There are new entries on the consumer litigation that suit claiming that there are products that have residues of either glyphosate or microplastics. According to the plaintiffs, traders falsely label several products claiming that they are natural, healthy, or wholesome, but these products have traces of glyphosate or microplastics. 

However, these types of customer deception suits might never be a preventable but periodic reassessment, and early assessment of product labeling and marketing risks can decrease the company exposures to the lawsuits. 

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