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A Look at the Significance of Technology in Quick-Service Dining

Food and Beverages | Thursday, June 02, 2022

Digital food safety improves the quality of food and helps in preventing food safety disasters. With quick temperature probes, automated temperature control, and food and date labeling, digital tools help restaurant owners serve hot, fresh food.

FREMONT, CA: Quick-Service is developing into a more personalized experience! The informal eating business is experimenting with new means to leverage technology to create an extremely customized consumer experience, relocating fast food as a valuable service rather than a destination.

Quick-service restaurants engage customers in novel and successful ways, leveraging data in ways never seen before and propelling sales in unprecedented directions through innovative technological systems.

Engaging the Contemporary Consumer: Consumer-facing technology is often the concentration of interest in the restaurant industry. Many more firms are leveraging apps, mobile ordering platforms, and loyalty programs to draw and retain customers.

For example, McDonald's and Wendy's are adding kiosks to streamline the ordering process and enable consumers to personalize their meals, which may raise the average order price. Typically, diners spend nine minutes ordering and waiting for their food at quick-service restaurants. Kiosks can minimize that wait time significantly.

These technological developments are not restricted to dine-in clients. Those who would rather drive over can still take benefit of technological advancements, specifically, the custom of digital menu boards.

Menu Boards That Are Digital: The fast-food industry is recasting due to digital menu boards. Because of high-definition visuals and cloud-based operating systems, digital menus allow brands to engage with customers before entering the store.

These menus can be shown in the drive-through, allowing endless customization, from accenting specific promotions to rotating among various menu items. Restaurants can sell multiple things throughout the day, even with the weather! Breakfast dishes are emphasized on morning menus, while salads and sandwiches debut at lunch. Is this a scorching summer day? What a great time to publicize ice tea! However, digital menus can show more than simply individual meals; they can display quantifiable results.

Several quick-service restaurants that have united digital menu boards into their operations have witnessed increased sales of emphasized items and reduced-order times.

Applications for Mobile Devices: Huge popularity is gaining Mobile ordering apps. Business Insider Intelligence forecasts that smartphone orders will account for more than 10 percent of quick-service restaurant sales by 2020. Subway is just one of many businesses whose app allows customers to place food and beverage orders for pickup at Subway locations.

Solutions for Back-of-House Technology: Not only consumer-facing technology is getting traction in the fast-food industry. Moreover, back-of-house technology solutions are remodeling the industry as we know it. Whether it's for human resources, procurement, inventory control, scheduling, or labor costs, technology systems are helping organizations in controlling costs while raising efficiency.

From ordering food to scheduling shifts, technology orchestrates many operational functions. Perhaps most considerably, these solutions aid restaurants in managing the massive volumes of data they collect every day. This data allows them to monitor patterns and forecast future movements, making more informed business decisions.

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