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Food eCommerce: Trends Affecting the Online Food Ordering and Delivery Industry

Kevin Lobo, FB Tech Review | Tuesday, July 13, 2021

Technology advances at a reasonable rate, and competition is fierce to provide customers with the tastiest, freshest, and most reasonably priced food in the shortest amount of time.

FREMONT, CA: The positive outlook for the online food ordering and delivery business has also piqued the interest of numerous start-ups and small companies eager to gain a foothold in this burgeoning industry. However, as the stakes increase, the market becomes more receptive to disruptions. At such times, it is critical to have a thorough understanding of the business.

Millennials Are the Most Engaged Online Users

Millennials spend the sky-high percentage of their earnings on prepared food of any generation. Simply because of this fact, they are the most critical demographic in the world of online food ordering and delivery.

Millennials are the most critical customers. They are drawn to quick-service food ordering and delivery websites due to their hectic schedules and fast-paced lifestyles. Millennials place food ordering and delivery apps or visit restaurants for takeout in three out of five instances. However, meeting their expectations through simple orders, quick checkout, and instant delivery are no longer industry standards. The priorities of millennials are vastly reshaping trends across all major industries. Food ordering and delivery marketplace owners face a difficult task in adapting to millennials' shifting preferences. One way to address the challenge is to introduce new ordering channels and delivery options.

The following are some significant trends that owners of online food ordering and delivery businesses should be aware of:

Ordering Through the Use of Virtual Assistants

The prevalence of virtual assistants continues to grow as new and exciting features are added regularly. For instance, as with Twitter, Domino's capitalised on an opportunity by introducing their Pizza bot, Dom, on Facebook Messenger. This bot can take orders, inform customers about available vouchers, and inform customers about the latest deals.

Using Smartwatches to Place Orders

The smartwatch market is growing, and several manufacturers have formed strategic alliances with some of the industry's most significant food ordering and delivery companies. Using smartwatches to place orders significantly simplifies the ordering process. Smartwatch apps enable customers to remember orders and track their deliveries via their wearable devices.

Orders for Crypto Food

By allowing customers to place orders using cryptocurrencies, it is possible to improve their food ordering experience. They are not restricted to a single mode of payment and can complete the transaction using various cryptocurrencies.

Blockchain technology's growing popularity has found a home in the online food ordering and delivery vertical. As a result, a new sensation has emerged: crypto food ordering, which involves placing an order for food or takeaway using cryptocurrencies.

Robotic Deliveries

Robotic delivery vehicles can travel at speeds of up to four miles per hour and deliver orders within a ten-mile radius. These robots navigate using GPS signals and cameras. By entering a verification code, customers can collect their orders.

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