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Food and Beverages | Tuesday, January 29, 2019

Innovations like augmented reality (AR) and virtual reality (VR) have been around for some time now and are approaching many industries gradually. They have changed the way entrepreneurs work, and the way companies do business. AR and VR will soon become powerful tools for a number of different types of industry who want to find new and creative ways of making their products more appealing and renovating future-oriented businesses. Most of the AR and VR technology is leveraged by the entertainment and gaming industry. However, its extension to other market segments not only has a high-profitability but also provides VR/AR vendors a great prospect. An area where AR and VR will have the most impact will be the foodservice industry.

As both innovations are continuing to grow, AR and VR programmers are moving in the beverage industry. In this sector, industries can use AR and VR as tools to enhance training for their employees. They can also use these technologies to deliver better, more alluring customer experiences. By introducing AR and VR to training programs, companies in the food services industry can bring down the cost of new staff and make training programs more efficient.

The food industry has the experience, loyalty, and satisfaction of its customers. The more satisfied the customers, the more successful a business would be in the food industry. Restaurants can use this technology to train their employees to understand their customers better. In addition, people can scan food products on even their own Smartphones and gain a good understanding of the health benefits and calories. In addition, AR and VR technologies can certainly help restaurant visitors to get their favorite food recipes before they order them. This enables restaurants to garner more clients and produce large profits. 

Some elegant restaurants also offer their customers some wonderful experiences by using virtual reality. These restaurants enable their customers to wear VR gadgets and watch any video that is related to the items present in the restaurant. By watching these videos, customers’ taste buds are automatically enhanced. The Boursin Sensorium sells soft cheese using VR technology. Bars use VR and AR technology to enhance customer satisfaction by demonstrating them the process of producing alcohol or the footage of food supplementing visitors. 

AR and VR technology may become the most popular and easily used technology for the foodservice industry and end-users. This enables restaurants to attract more customers and generate huge profits. In addition, these innovations can be used to change the color of certain healthy foods, which are not pleasant or delicious.

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