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CBD, a controversial product, has grabbed the public’s imagination as an ingredient offering a host of health benefits.
FREMONT, CA: Hemp and cannabidiol (CBD) are considered to be the top ingredient trends and are rapidly turning to be an essential part of the functional food space. Transitioning from a being a trending ingredient to an ingredient trend, the sector has to overcome the complex worldwide regulatory landscape, quality, and supply challenges and raises a query on the scientific basis of health associations. CBD is set to be a massively disruptive force throughout various markets but not other than food, beverage, and health and wellness. As a result, the worldwide CBD market is advancing at an astounding pace.
Science before the Hype
The ingredient CBD is extracted from the cannabis plant and oppose to THC, which is responsible for cannabis’s ‘high’, CBD is not psychoactive. CBD has been associated with several positive health outcomes like in medical, and there are pieces of evidence that point to its use in treating some symptoms of childhood epilepsy, like Dravet syndrome and Lennox-Gastaut syndrome (LGS). CBD also helps in tackling a variety of health issues like anxiety, as well as used in a new range of cosmetic products.
Uncertainty and Complexities
Navigating in a challenging regulatory environment is a major challenge for the manufacturers working in CBD. Hemp is a legal ingredient in the EU and various other markets, but the legal status of the products, which contain CBD is far from being clear. CBD requires pre-market authorization in the European Union as it lies under the Novel Food Regulation, and it is the biggest barrier preventing larger companies from entering the CBD space.
Supply and Quality
A major reason for concern in CBD is the damage that can be caused due to fledgling the industry by inadequate quality supplies, which is also a major health scare. The consumers are demanding transparency throughout the FMCG space, but the rising demand for CBD products bestows manufacturers with challenges around the quality of the supply.
The sector has to respond to these issues on a priority basis, and have to deliver a traceable and safe product. This health and safety hesitation among the consumers has the potential to stop the high-growth but fledgling CBD sector in its tracks.