Identivand OTACA Tequila to Expand Smart Packaging Innovations

Food and Beverages | Wednesday, January 19, 2022

Summary: Identiv's collaboration with OTACA Tequila continues their rapid expansion in radio frequency identification (RFID) and near-field communication (NFC) devices for smart packaging, consumer engagement, asset tracking, and authentication in the Internet of Things.

Fremont, CA: Identivand OTACA Tequila to Expand Smart Packaging Innovations Identivand OTACA Tequila to Expand Smart Packaging Innovations loyalty, and brand recognition to smart packaging. Consumers and brands are connected in an Internet of Things (IoT) ecosystem where consumer engagement is present at every digital touchpoint, thanks to Identiv's best-in-class NFC transponders.

Identiv is known for producing high-quality NFC tags with unique designs, global reach, and a wide range of programming options. Its research and development (R&D) and engineering teams are focused on connecting ecosystems for supply chain efficiency and creating engaging customer experiences. The new smart packaging solution for OTACA is powered by high-performance NTAG 210u NFC tags.

OTACA is the first tequila brand to use NFC to digitize its product lines completely. The tap-and-go NFC approach blends Identiv's experience design into smart packaging, allowing loyal customers to interact with, track, and validate their purchases. Consumers tap the tag with their NFC-enabled Android or Apple iOS device to access OTACA's exceptional digital experience, which includes product authentication, the company's history, and the opportunity to make a new order.

“Partnering with Identiv gives us a team of design experts to build out a transparent digital experience that allows us to share the story of our tequila with customers at point-of-sale and in their own home,” states Anthony Accetta, CEO and Co-Founder, OTACA Tequila. “With one tap, customers can access our tequilas journey, learn when we’re preparing to harvest, and discover the latest plans for the brand.”

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