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Food and Beverages | Tuesday, November 09, 2021
Smart packaging uses QR codes and smart labels that could be searched by a smartphone and understood more about such items.
FREMONT, CA: Flexible packaging and modern printing technologies aim to make packaging appealing in terms of style and esthetics. A big wave is currently sweeping when developing the pack and making it look exclusive, colorfully vivid, safe, and esthetically pleasing.
The packaging is the first handshake of a commodity with the customer and a potential bridge to its lifetime allegiance. Realizing this, suppliers, designers, and packaging firms join together and come up with creative concepts that have never been heard of in the past.
Here are some of the emerging developments in packaging design in retail stores.
Smart packaging: This type of packaging uses QR codes and smart labels that could be searched by a smartphone and understood more about such items. Smart packaging is increasingly used for food
items. FMCG (Fast-Moving Consumer Goods) businesses make such packets for their products.
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Natural and Earth-Inspired Packaging: Health and wellbeing items are bundled with nature and health-inspired packaging. Usually, such products have a paper finish on plastics. Beauty and fitness brands use such packaging.
Holographic packaging: It helps to protect labels from counterfeiting and replication. Here, the holographic patterns are embossed on the aluminum base, which diffracts the light resulting in various colors and a
three-dimensional look. It also offers the packaging a robust esthetic appeal. Holographic developments in packaging are rising in the world. Cosmetic industries are making use of such packaging.
Window Packaging: The packaging includes small windows that display the items or parts of the products. Typically, the kit would be metalized, barring the portion of the window. One company's salt pack was created with a registered personalized window that allowed customers to see the rock salt inside.
Personalized Packaging: Any package, tin, or container can be personalized to the individual by embedding its logo or name. Usually, customized packaging is created for a variety of specific business clients or influencers.
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