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Food and Beverages | Monday, April 13, 2020
Technology is enhancing in pace, and with the growing competition and changing customer demands, the foodservice providers are very keen to adopt unique innovations to supply to the market needs.
FREMONT, CA: Food delivery players like the Just Eat, Grubhub, UberEats, and Deliveroo captured huge market share with marketing goodies and innovations. To withstand the competition and to keep up with ever-changing customer demands with enhancing pace, the food delivery owners should mind the latest trends and technological advancements that are transforming the food service and delivery market to remain a challenger.
Brand new delivery channels
In a recent survey, it was said that around sixty-three percent of Americans abandon digital takeout orders if they own poor customer experience. Also, about 55 percent of US adults want a more accessible online ordering system. The food delivery industry should greatly simplify ordering and permit the customers to place orders using all possible channels, which include social media, virtual assistants, smart devices, cars, and many other technological platforms.
Order using virtual assistants
Lately, Grubhub has combined with Alexa. This new feature helps the customers to reorder any of their last three purchases on Grubhub. When one of the customers tells Alexa what they want to order, Alexa eagerly places the order and also gives the customer the estimated delivery time. Just Eat has combined with Alexa's reordering skills as well. The company supports the new Echo Show, where the users can easily order food by voice, check the courier's location, and change their orders on the fly.
Smart TV and ordering
Nowadays, users can order food right from the TV while laying in bed and relaxing. With Apple TV, one can browse the entire Papa John's menu. Papa John's makes ordering pizza as fun and as easy as streaming a movie build a pizza, see favorites and past orders, and check out in one tap. Papa John's also presents exclusive Apple TV discounts for each order.
Embrace the new technologies
Most of the food delivery services have focused on a particular base. Lately, many companies have already seen food delivery platforms that appeal to vegans and companies that deliver burger boxes or farm-grown food or healthy smoothies strictly. Being in a niche can help food delivery companies, especially startups, to break through the entry barriers and fight off the intense competition.