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Food packaging is essential to ensure the best hygiene and safety, as well as to preserve the packed food.
Fremont, CA: In the food and beverage industry, the packaging is as equally important as the contents. Food packaging markets the product, increases its shelf life and facilitates long-distance transportation. Therefore being aware of the latest food packaging trends can help the consumers to keep the A-game on with the packaging selection. Companies need to come up with the best design for their products. Here are some modern food packaging trends the consumers should be aware of.
Vintage designs have a nostalgic value in the lives of the consumers. They trigger happy feelings in people, reminding them of simpler times. This can be a single era or a combination of periods. Such models evoke emotions that go beyond appealing to people who’ve lived in that era. They appeal to millennials too, who probably never experienced that period.
As per the research conducted in 2020, 38 percent of consumers want to purchase a newly launched product that has a piece of precise product information. Consumers are conscious of what they eat. Even though food packaging contains information on ingredients, reading the fine print can be hard. Companies are adopting transparent packaging and precise labeling to list out the contents of the product.
Most consumers have an ‘on-the-go’ lifestyle. This means they’re always looking for food options that are quick to grab, hold, eat, and carry. In order to meet this need, brands are putting in extra effort into making food packaging portable.
Personalization has been an integral part of food packaging and is one of the leading trends. According to a study, over 50 percent of millennials express a desire for personalized products. With an increase in production speeds, food packaging personalization is a reality.
Even though the personalized food packaging trend is yet to be affordable to small food businesses, there are options to customize the packaging. Manual customization can include the use of customized bags, boxes, stickers, or even gift tags to increase brand recall and appeal.