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Food and Beverages | Friday, February 05, 2021

Sleek packaging also measures many parameters such as pH, temperature, fermentation to maintain freshness, taste, quality, and compliance with health standards.

FREMONT, CA: In the food sector, the packaging is as essential as the contents themselves. Food packaging markets the product exacerbates the shelf life, and enables long-distance shipping. Knowing the new developments in food packaging will help businesses keep their A-game on with packaging choices.

So, how do firms get the right template for their products? What are some of the modern trends in food packaging that one should be conscious of? Take a peek below for the answers.

1. Technology-Enabled Solutions

Smart packaging is a creative way to package items. Businesses can now incorporate technology into the packaging to provide customers with more ease, protection, and details. Food packaging comes with NFC (Near Field Communication) chips or printed QR codes, smart labels that can be scanned using a smartphone to offer more product information. Sleek packaging also measures many parameters such as pH, temperature, fermentation to maintain freshness, taste, quality, and compliance with health standards.

2. Emotional Engagement

Consumers want something more than just a commodity. They want to be part of a story. Studies have found that consumers are influenced by feelings rather than facts when making brand choices. Emotional content is common in ads, social media, and customers, with optimistic emotions leading the way.

3. Vintage-Inspired Designs

The vintage design has a nostalgic value. They trigger happy emotions in people, reminding them of a simpler time. The word vintage refers to any indication or indication of a time gone by. It may be a single era or a mixture of generations. These designs activate feelings that go beyond relating to people who lived in that age. They also cater to millennials, who have probably never witnessed that period.

4. Transparent and Clear Labelling

According to one research, 38 percent of consumers are willing to buy a newly released product with precise product details. People are mindful of what they are eating. While food packaging includes details on materials, it can be hard to read the fine print. Companies are introducing simple packaging and simple labels to list the ingredients of the product. Clean marking will help businesses update their brand identity and allow customers to make an educated purchase.

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