What are the Upcoming Trends in the Packaging Industry?

Food and Beverages | Wednesday, November 20, 2019

The packaging industry is considered to be an enormous economic generator on a global scale. The statistics of Smithers Pica organization points out that the global packaging industry's market value will reach $1 trillion by 2020. The colossal growth rate is driven by consumer trends and industry trends for packaging.

Fremont, CA: An all-encompassing industry term packaging stands for technology and design work that is used in protecting or enclosing all sorts of products designed for storage, sale, and shipping. Packaging also requires the marketing efforts of the product manufacturers as the packaging of a product signifies their brand. The packaging is an integral part of a business model.

Every industry has megatrends, which means that all changes in the marketplace have an impact on the manufacturer's product placement and present. In that context, the forefront of modern days market change is how each product is getting packaged, labeled, and offered for sale.

food processing

Digital Printing

We have settled into the digital world, and digital printing influences almost all the parts of today's packaging. Most of the businesses have shifted from analog to digital within the past decade. Digital printing helps packagers to personalize and customize more than mechanical processes as typesetting did.

Personalized Packaging

Digital printing makes customization packaging easier and adds personalization to products. The core philosophy behind this trend is that one size does not fit all. Personalization is one of the most popular trends of 2019 and will surely stick around for a while.

Transparency and Clean Labels

Presenting a piece of product information clearly and transparently is all about trust and honesty. In a world where consumers can easily access information with a tap of their finger, they can well be versed in their own product choices. As the literal meaning suggests, "transparency" refers to the manufacturers being honest about their product content, and "clean" means that the products are safe and do not contain any harmful ingredients. Hence clean and transparent labeling powerfully affects the packaging industry's food sector.


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